Noon Whistle Brewing x Alma at Hotel Zachary: Cubbie Gummy Hibernation

As the social lead for Alma at Hotel Zachary, I recently led the creative direction and execution of a content shoot for its Cubbie Gummy "Hibernation," a collaboration with Noon Whistle Brewing that's bringing a local fan-favorite to Alma’s draft this winter until the beer returns to shelves for baseball season.

I spearheaded creative problem-solving to thoughtfully incorporate the beer's recognizable typography and baseball pinstripes, which felt essential to telling the visual story of this collaboration on socials.

From on-site capture through post-production, this launch pushed me to further develop my photography and editing skills while crafting a visual story that blended the baseball-season energy of the beer with Alma’s brand identity.